This paper was my final assignment for my PRL 206: Public Relations Principles and Practice class with Professor Brad Horn. We were instructed to reach out to a successful individual within the field of strategic communications, and I had the privilege of talking with Larry Mann, who is an EVP and Partner at rEvolution, a sports marketing agency. This assignment was a fantastic opportunity to learn about real-world practices within public relations and communications, and my conversation with Mr. Mann was very informative and illuminating. I learned a lot about the communications industry and was more than happy to demonstrate those findings within this paper.
