I completed this example PR plan for my PRL 206: Public Relations Principles and Practice course. Our assignment was to craft an example of a strategic PR campaign based on the concepts we had learned throughout the semester. This includes the PESO (paid, earned, shared, and owned media) model, goals, objectives, research, and audience analyses. I chose to create a campaign for the Premier League as they try to expand their reach in the United States. This went hand-in-hand with my example news release, which was done for the same assignment and can be found here. I really enjoyed working on this project, and I feel like it provided a useful chance to showcase what I have learned about public relations and marketing and how it can be applied in a real-life industry. (Cover Image is AI generated.)
